The Ultimate South Coast Ale Trail Challenge
The South Coast Ale Trail isn’t just a list of breweries — it’s a journey.
Now we’re turning that journey into a challenge.
Introducing “Been There. Drank That.” — a fun, social, and rewarding way to explore the incredible breweries that make up the Trail.
🚗 The Challenge
Visit as many South Coast Ale Trail breweries as you can.
At each stop:
- Grab a beer 🍺
- Take a photo of yourself enjoying it
- Make sure the brewery is clearly identifiable in the shot
Then share your journey with the world.
📲 How to Enter
- Visit any South Coast Ale Trail brewery
- Take a photo of yourself with your beer (brewery must be recognisable)
- Post it on Facebook
- Tag @southcoastaletrail
- Use the hashtag #beentheredrankthat
That’s it — you’re in.
💰 Earn Rewards Along the Way
Every brewery you visit earns you credit:
- $1 credit for every participating brewery
- $2 credit for every Featured Brewery
The more you explore… the more you earn.
🍺 Redeem Your Credits
Bring your posts into the South Coast Tap House in Merimbula and we’ll validate your journey.
Then choose your reward:
- 🍻 Put your credit towards a South Coast Tap House Beer Journey
- 👕 Or grab yourself a “Been There. Drank That.” shirt
🧭 Why Do It?
Because this is what the South Coast Ale Trail is all about:
- Discovering new breweries
- Meeting the people behind the beer
- Exploring one of Australia’s most unique beer regions
- And having a great time along the way
📅 Promotion Details
- Start Date: 1 April 2026
- End Date: 31 December 2026
⚠️ Conditions
- One credit per brewery visit
- Each brewery can only be claimed once per person
- Photos must clearly show the brewery location
- Posts must include tag and hashtag to be valid
- Credits are validated and redeemed at the South Coast Tap House only
- Credits can not be transferred and all credits must be redeemed before 31 December 2026
🍻 Drink Responsibly
This is a journey — not a race.
Take your time, plan your trips, and enjoy the experience safely.
🚀 Ready to Start?
Your next beer isn’t just a drink…
It’s another step on the Trail.
Been There. Drank That.
Now get out there and start ticking them off.
